Canopus Print

Customising T-shirts and apparel has never been more popular. Whether promoting your brand, commemorating an event, or simply expressing your style, the method you choose to imprint your designs on fabric plays an important role in achieving your desired outcome. 

In this no-nonsense exploration, we will dissect the embroidery vs. screen printing debate, providing the insights you need to make an informed decision for your T-shirt customisation needs. Among the myriad customisation techniques available, two are frontrunners: embroidery and screen printing.

Both methods have their unique characteristics, advantages, and limitations. Whether you prioritise durability, intricate details, vibrant colours, or cost-efficiency, we've got you covered.Embroidery

In the fiercely competitive business landscape of Australia, building a strong brand identity is crucial for success. One effective way to achieve this is by investing in custom branded uniforms. Not only do they give your staff a professional and cohesive look, but they also serve as walking billboards for your brand. In this blog, we will explore the significance of custom branded uniforms in Australian businesses and how they can help elevate your brand to new heights.

1. Making a Memorable First Impression: In today's fast-paced world, first impressions matter more than ever. When your employees don custom branded uniforms, they instantly become ambassadors for your brand. Whether they are meeting clients, attending events, or providing services, a uniform with your brand's logo and colours creates a powerful visual impact. This consistent and polished appearance leaves a lasting impression on customers, fostering trust and confidence in your brand.

2020 has been a year like no other. With the global Coronavirus pandemic sweeping the globe locking countries down, causing economies to plummet and businesses face uncertain times.

During these unprecedented times, we have seen resilience, people coming together, businesses pivoting, and even things that were once old seem new again.

One trend seems to be a reluctance from businesses to continue marketing and selling during this time.

Why are businesses being reluctant to continue marketing and selling:

• Concerns of the consumer sentiment and the messaging around this.
• A feeling of overwhelm and not knowing what to do or where to start.
• The Return on Investment during a downturn in the business where cash flow and margins are tight.

However, what may happen though if you don’t market and sell during COVID19?

• People will forget about you when business returns to normal (or the new normal)