2020 has been a year like no other. With the global Coronavirus pandemic sweeping the globe locking countries down, causing economies to plummet and businesses face uncertain times.
During these unprecedented times, we have seen resilience, people coming together, businesses pivoting, and even things that were once old seem new again.
One trend seems to be a reluctance from businesses to continue marketing and selling during this time.
Why are businesses being reluctant to continue marketing and selling:
- Concerns of the consumer sentiment and the messaging around this.
- A feeling of overwhelm and not knowing what to do or where to start.
- The Return on Investment during a downturn in the business where cash flow and margins are tight.
However, what may happen though if you don’t market and sell during COVID19?
- People will forget about you when business returns to normal (or the new normal)